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Why WordPress ?

Designing in WorPress

Why do we only use WordPress?

Unless you are willing and able to write code, the only practical way to build and maintain a website is to use a content management system platform (CMS).
A CMS is a piece of software that allows you to easily create a website and manage its content without any programming skills. With a CMS, you don’t need any coding background to design a website. Without a CMS, you would need to learn HTML, CSS and JavaScript programming to do the same.
There are many CMS to choose from, but frankly, WordPress is probably the best.

 What makes a good Content Management System

The qualities we value most in a CMS are:

  • Ease of use. Anyone who can insert a picture in an email or a document will figure out quickly how to build a webpage using WordPress. Using a visual page builder, formatting a page is simple and intuitive, so creating a nice looking website using WordPress is easy.
  • Flexibility. Many popular, high-traffic, and top-earning websites are built with WordPress. Magazines such as Vogue and Time magazine use it to power their websites. Companies like Walmart, Microsoft, Verizon and Sony, as well as many universities, and even the White House trust it with their blogs or with other aspects of their online presence. In fact, over 35% of all sites on the Internet are built using WordPress.
    This has contributed to a huge (currently over 50 000!) library of additional software (they are called plugins) most of which are free to use. These plugins extend the functionalities of WordPress in almost any way you can think of. E-learning sites, e-commerce sites, multilingual sites, online bookings sites and many other types of website can easily be built using WordPress plugins  without any need for programming.
  • SEO. Once you built your site, you also want to make sure that users will be able to find it in search engines, and this is another advantage of using WordPress: It is intrinsically search engine friendly, Search Engine Optimisation (SEO ) in WordPress is easy. And of course, there are plugins to help you with it.
  • Cost. Finally, another major advantage of WordPress is its cost. WordPress itself doesn’t cost anything, and while you will need a domain name (starting at about 10 euros per year) and a hosting account with a web host that can run a CMS (which t cost  less than 100 euros / year for a small site), WordPress is still a very cost-effective way to have a website up and running.

Drawbacks of WordPress

  • Speed. This is one of the downsides of using an open source content management system: there’s a lot more code to load. Therefore, WordPress sites have to be carefully optimised for speed by using fast themes, caching software, image optimisation, etc.  and should be hosted on fast servers using state-of-the-art hardware (standard on all sites hosted with Wild Atlantic Web), but free or cheap hosting and poor web design will most likely make a WordPress site run slowly.
  • Security. If hackers can gain admin access to your site  backend, either through brute force attacks or by exploiting vulnerabilities in outdated themes or plugins to access sensitive files, you have a big problem which may be very expensive to fix. So it is essential to protect your WordPress site by using a SSL certificate and  up-to-date security software (standard on all sites hosted with Wild Atlantic Web). This will make hacking your site a lot more difficult, although it also adds to the cost of building and maintaining it.

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